It’s been a difficult couple of weeks for P-Square. The tabloid vultures have been circling the Nigerian duo with rumours that they are on the verge of splitting doing the rounds. As if that wasn’t worrying enough, last week it looked like they were about to lose one of their biggest sponsor’s - Globacom.
Peter and Paul Okoye, the brothers who make up P-Square, have been the brand ambassadors for the telecoms brand since 2010. At the time, the deal was believed to be one of the biggest endorsement deals for an African artist as the singers managed to walk away with over N240 million in the process. However, this year it looked like that partnership would be coming to an end when rumours suggested that Peter had fallen out with a senior member at Glo. The company moved swiftly this week to deny any kind of disengagement. The statement read:
“We have not disengaged P-square or any of our other ambassadors. We are currently in the process of reviewing our contracts with the brand ambassadors. Whenever brand ambassadors are to be engaged or disengaged, we usually follow the due process and dignify them by holding constructive discussions with them. P-square has been among the company’s flagship brand ambassadors since 2010, and that it has been a mutually rewarding relationship between the two parties. We are proud of the role Globacom has played in the rapid upward trajectory of the musical career of these incredibly talented twin brothers. Globacom has also played a similar role in the exposure and economic empowerment of all the Nigerian entertainers, and others from neighbouring countries, who worked with us as brand ambassadors. Globacom holds its brand ambassadors in the highest esteem and has a dignified procedure of managing its relationships with its brand ambassadors,”
All we’re waiting for now is an update on the future of P-Square. Will they be staying together?
Do you think P-Square are going to stay together? Leave us your thoughts in the comments section below.
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